One way to work out whether it is worth adding more to your shop is to start tracking visits and importantly orders per active listing. I think there probably is some truth in this but you also need to consider the time and expense involved in adding more listings. There is a lot of discussion on the wonderful web of the "optimum" number of listings to have in your shop and often the advice given is that more is better. Warning: This is only available as a live number so you need to make a note of this every month if you want to use it to track your progress. To find the number of listings in your shop go back to your Shop Manager and find the number at the top of the page. Whilst you're looking at your stats, the other number that is useful to note down is how many active listings you have in your shop. If they're popular (have a high conversion rate) then you can probably charge a little more. Look at adding some higher priced items into your shop, or increasing the price of your best sellers. Obviously, the more money you can make from each order then the fewer orders you need to make to meet your revenue targets. There's no right or wrong to this one, as it depends on the type of products that you sell in your shop. If you have products at different price points then another useful statistic is to measure how much money you make from each order. Listing Photographs - do your products look enticing? Are you using all 10 photographs to show all aspects of your productsĭescriptions - are you highlighting the benefits of your products to your customers and giving them a reason to buyįor more tips, there's a great post in the Etsy Seller's Handbook on increasing your Conversion Rate. Try this fun (spreadsheet) trick to get the perfect length of title for your product. Title - do you have the perfect title for your product. If you've got products with a low conversion rate then think about changing 1 or more of the following Knowing your numbers can really help you focus your efforts on exactly the right areas to boost your sales. You may have some products with great conversion rates but not much traffic and others with great traffic but no conversions.
You can also work out the conversion rate for individual products by going to the Listings tab on your Stats page. If it's below this then you might need to go a little deeper into your numbers.
If you're gaining a sale for every 50 visits you get, then you are doing ok. For example you receive 3 orders and have 75 visits. Ideally, you should be aiming for between 1 - 3%. Your Etsy Conversion Rate is now shown in the chart at the top of your Stats but to work it out for yourself: It's all very well driving traffic to your shop but are they buying your products when they get there? Conversion Rate is a measure used by the retail industry to work out how many shoppers turn into buyers. Now let's look at a couple of more detailed numbers to give you even more information about how you're doing. A bonus of this is that they are already interested in your items so you should see a higher conversion rate from these visitors. Drive your own traffic to your shop and you'll be able to ride out more storms and see consistent numbers of shoppers. Any change they make will impact your views. Try not to be too reliant on Etsy for all your traffic or you'll constantly be at the mercy of the dreaded Etsy algorithm. Maybe instead, we could dig a little more into our Stats? That way, we may find that a lot of our shop is working just fine and it's only one specific area that's causing the problem. I know what it's like to work away furiously, continually changing up titles, photos and SEO in that never-ending hustle for more sales. Once you know the facts, you can do more of the stuff that IS working and focus on changing the stuff that's not. To get better at anything, you first need to know what's working and what's not. What if I told you that taking a little time each month to cast your eyes over your Etsy Stats could help you improve your sales?
#Etsy orders how to#
you could be missing a BIG trick in getting more sales if you don't understand how to use your Stats properly. Be honest - do you know how to use your Etsy stats?Īre you one of those Sellers who never check their Stats? Or equally as bad, do you check your Stats 100 times a day - hoping that something will have changed?
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